A Game Changer for your Customer and Admin Online Shopping Experience

Content & Commerce Clouds Collide

If you’re anything like me, the increase of online shopping in recent months may be turning you into a bit of an online shopping snob, or perhaps more of a brat?   For example, in shopping for a set of specialty soccer socks for my competitive soccer player, I’ve abandoned the online shopping cart because I couldn’t find out how to add more items to my measly $15 order.   I’ve also been known to abandon the cart when I get through the entire purchase process when I cannot find the right coupon code that is valid for my order.  I get frustrated. I leave.    

Similarly, when shopping on my phone, I’ve struggled with sites that take me to a separate page and yet another page where I can’t seem to get back to where I started.  Sites are either clunky or not intuitive which have also caused me to abandon the process entirely.  I am actively looking to buy, but the technology experience is preventing my next purchase.

I am actively looking to buy, but the technology experience is preventing my next purchase.

There’s a Solution.

Recently, I sat through a demo of Oracle’s Commerce and Content Cloud solution; from both the user and administrative perspective.   It was an end-to-end shopping experience that demonstrated how content can be shared consistently across every channel and tailored to the user.   Below is the short-list of my favorite benefits from the Administrator and Customer perspective, along with the value they can bring to your business.

Content & Commerce Administrator Benefits

Normally I’d begin any benefit list with the benefit to the customer, but I think the administration of the tool is so intuitive and easy to use, I’m excited to start here:

Admin BenefitOracle Cloud Enabler
Increase Cart Sales with Up-sell and Cross-sellUtilize the “recommended items” or use the bundling and packaging capabilities. Add story-based content at scale to address persona-based selling.
Advanced Video Capabilities & SupportConduct video tagging and benefit from easy video publishing features and advanced video analysis.
Saved Admin Time with Smart Tagging via AI, Machine Learning & Natural Language ProcessingLet the AI/ML image recognition tools save you an enormous amount of time when you upload images and content. Oracle will automatically help identify, tag and categorize your images.
Workflow OptimizationUse the agile workflow capabilities to optimize content or commerce approval workflows, annotate content or collaborate with your teams.
Consistent ContentSync your content between commerce, product catalogs and your marketing collateral across all devices.
Integrate and ExtendWhether it is utilizing existing repositories or your marketing-preferred creative tools, you can integrate or extend your capabilities with native or pre-built connectors to maximize your reach.
Fast DeliveryRapidly deploy microsites with templates and an API-first approach that allows content to be published quickly. Increase your time to market with built-in editors.
Increased Customer Engagement with Enriched Site Content Teams can upload various new content types to the site like blogs, articles and videos and buying guides to enhance the buyer’s experience.
Effortless Search & DiscoveryManage your search with “relevant” words and visual search capabilities.

Customer Online Shopping Benefits

Customer BenefitsOracle Cloud Enabler
Personalized Shopping ExperienceThe customer will receive relevant content, product and notifications tailored to their personal needs based on AI and machine learning capabilities.
Responsive User InterfaceThe customer can look at content on ANY device and the content will be formatted for their for easy reading.
Delighted CustomerThe recommended products and packaged bundles provide an optimized shopping experience for customers.
Intuitive SearchOracle’s machine learning will help users search and discover the products they are searching for effortlessly.
Knowledgeable BuyerThe customer will benefit from consistent and timely messaging and how-to videos, but also are made aware of different options and packages available that match customer-specific needs.

The Value of Content & Commerce Together

Content and Commerce are like two happy socks who don’t get separated in the dryer. They belong together and it doesn’t make sense to separate them in the first place. The value of these two capabilities working together provides a unique, personal experience for customers, at scale. The combination provides the agility to adapt and quickly build new experiences for our ever-changing world and your customer’s changing needs.

Call to action

Although you can check out some of the resources and video links I’ve provided below, I’d suggest also requesting an end-to-end demo from Oracle to customize your experience. The resources are informative and will provide insight into some of the different features, but a tailored demo may help you conceptualize how these solutions can solve for your specific use case.

If your business is looking for ways to improve the Online Shopping Experience to cater to your customers’ changing behaviors; or you want a refreshing look at how your marketing and commerce content can be streamlined across every channel, then I recommend you take a look. You may not lose your socks, but I think you’ll be delighted to learn how to satisfy the online shopping brats that have emerged from these changing times.

No proprietary information has been shared. This post and this blog are solely the opinion of the author.

CX Products Mentioned:

Oracle Content & Experience Cloud
Oracle Commerce Cloud

Sample KPIs Addressed

Acquisition costs
Average annual revenue per customer
Average order size
Conversion rates
Cost per lead
Cycle time to develop content
Digital media spend
Lifetime purchases
Marketing staff efficiency
Purchase frequency
Referral rates
Website traffic
Win Rates